See Do Repeat by Dr. Rebecca White

The practice of entrepreneurship

Parker Klein ✌️
Published in
4 min readJun 28, 2022


“The difference between ordinary and extraordinary is practice.” — Vladimir Horowitz

James Allen As A Man Thinketh

Thoughts will dictate our actions, so we need to be guardians of thought.

The practice of entrepreneurship

1. See. The ability to recognize entrepreneurial opportunities.

2. Do. The willingness to act on them.

3. Repeat. The resilience to execute past failure.

Entrepreneurship is practice and the goal is not mastery. The goal is showing up each day.

Entrepreneurship is opportunity centered so the ability to recognize a feasible and impactful opportunity is vital to the entire process.

If you want to find an opportunity, look for a problem.

Opportunities worth pursuing are a complex mix of timing combined with personal experience and goals.

The opportunity must be interesting and attractive for the entrepreneur, it must be timely, it must have financial benefit for all those who invest time, talent, or treasure, in the business and it must add value for the customer.

Make a list of the things that are bothering you.

Kevin Harrington is the inventor of the infomercial, a pioneer of the “As Seen on TV” brand, and his mantra is “But wait there’s more.”

The market often has gaps or inefficiencies and the astute and alert entrepreneur might see a way to better meet the needs of customers.

When you talk to others, ask more questions and listen with true curiosity.

“Everyone who’s ever taken a shower has an idea. It’s the person who gets out of the shower, dried off, and does something about it who makes a difference.” — Nolan Bushnell, founder of Atari and Chuck E. Cheese

Quantity of ideas improves the quality of ideas.

Make it a priority to find time each day to relax and forget about the problems you are trying to solve. Remember, this time is as important as the hard work time.

There must be enough people who want what you plan to offer and who are willing to spend their money on what you’re selling.

Ignoring negative feedback can be disastrous.

The key is to seek evaluation from the right people, legitimate experts in the field and prospective customers, and then after listening and considering the input, to trust your own instincts.

“Each time we face our fear, we gain strength, courage, and confidence in the doing.” — Theodore Roosevelt

In the long run, addressing and learning from negative outcomes builds a more resilient self-efficacy that is even more powerful, and provides the ability to persevere in the face of adversity and to quickly rebound.

Stop talking and trying to impress the listener with what you already know long enough to learn from mentors and coaches.

“You are like this teacup, so full of what you already know, nothing more can be added. If you seek enlightenment, come back to me with an empty mind.”

Those with a more positive outlook spend less time in worry and more time taking action to create the future they envision.

Most worries never materialize.

Worry and pessimism get in the way of our willingness to take action.

The truck to life is not to worry about making a wrong decision, it’s learning when to correct.

“Courage starts with showing up and letting ourselves be seen.” — Brene Brown

“I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.” — Steve Jobs

Knowing and addressing your physical, mental, emotional, and social needs is one of the most important steps you can take to prepare yourself for the entrepreneurial journey.

A response involves stepping back, considering not only what happened Ed but why, and then taking action based on this consideration.

“Success is not final; failure is not fatal: it is the courage to continue that counts.” — Winston Churchill

Equifinality is the belief that there are many paths to the same end.

“Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence.” — Helen Keller

An optimist believes that whatever happens I’d the best outcome, even when it isn’t what we expected or wanted.

A pessimist believes that my decisions are always I’ll-fated, and no matter what I do, the outcome will be bad.

Optimists aren’t unrealistic or they don’t have times when they are frustrated, angry, disappointed, or sad. It also doesn’t mean they ignore the bad stuff. They are very grounded in reality. They trust that they have control over their future, while accepting what cannot be changed. They are seldom surprised by trouble. They understand their pathway will not always be smooth.

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” — Winston Churchill

Focus on what you can control. Do your best to engage in a conversation that was based with respect and empathy, and delivered in a positive manner. If so, you did your best and can let go of their response or reaction.

#SharedFromTwos ✌️



Parker Klein ✌️

Codin' 👨‍💻 + oatin' 🥣. Formerly @Google @Qualcomm @PizzaNova. Building the best place to write *things* down: Twos (