The Go-Giver by Bob Burg and John David Mann

A Little Story About a Powerful Business Idea

Parker Klein ✌️
TwosApp
3 min readMay 28, 2022

--

Being a giving person is how you achieve success in the first place

A giver gives thought, attention, care, focus, time and energy. Gives value to others

The more you give, the more you have

To reach stratospheric success, people need to have something on the inside, something that’s genuine

The trade secret is giving

Most of us have grown up seeing the world as a place of limitation rather than as a place of inexhaustible treasures. A world of competition rather than one of co-creation

You get what you expect

It never hurts to be kind to people

Appearances can be deceiving

Everyone likes to be appreciated

People will do business with and refer business to those people they know, like, and trust

Your true worth is determined by how much more you give in value than you take in payment

Does it make money is a bad first question. It starts you off pointed in the wrong direction. The first question should, ‘Does it serve? Does it add value to others?’

You give, give, give because you love to. It’s not a strategy, it’s a way of life. And when you do, then very, very profitable things begin to happen

The first law

The law of value

Your true worth is determined by how much more you give in value than you take in payment

The second law

The law of compensation

Your income is determined by how many people you serve and how well you serve them

If you want more success, find a way to serve more people

“Everybody can be great because anybody can serve.” — Reverend Martin Luther King Jr.

The third law

The law of influence

Your influence is determined by how abundantly you place other people’s interest first

Whoever said being anxious gets more accomplished?

The more ambassadors you have, the more referrals coming your way

Stop keeping score

Watch out for what other people need, with the faith that when you do, you’ll get what you need

Peoples love to give makes them attractive. That’s why they’re attractive. Givers attract

As long as you’re trying to be someone else, or putting on some act or behavior someone else taught you, you have no possibility of truly reaching people. The most valuable thing you have to give people is yourself. No matter what you think you’re selling, what you’re really offering is you

The fourth law

The law of authenticity

The most valuable gift you have to offer is yourself

It’s better to give than to receive

Every giving can happen only because it is also a receiving

All the giving in the world won’t bring success, won’t create the results you want, unless you also make yourself willing and able to receive in like measure

If you don’t let yourself receive, you’re refusing the gifts of others — and you shut down the flow

The fifth law

The law of receptivity

The key to effective giving is to stay open to receiving

The point is not what you do. Not what you accomplish. It’s who you are

#SharedFromTwos ✌️

--

--

Parker Klein ✌️
TwosApp

Former @Google @Qualcomm @PizzaNova. Building Twos: write, remember & share *things* (www.TwosApp.com?code=baller)