Cherry On Top

Scarlet Morgan
TylerGAID
Published in
3 min readDec 7, 2021

A Modern Sundae Bar

“At Cherry On Top we make something that’s already good even better.”

Our funky 60s and 70s mod-inspired sit-down Sundae bar, located in Philadelphia, is the perfect destination for a fun outing with friends, family, or a special someone. Our mission is to stand out from the typical ice cream places by providing an upscale ambiance, eccentric furniture, art, and fancy sundaes that will leave you wanting more. With a cool atmosphere, Cherry On Top is the ultimate spot to be. Our locally sourced ingredients ensure that you can enjoy your sundae worry-free.

Logos

The name “Cherry On Top” inspired the use of the color red in the branding. The main logo features a cherry icon created by connecting the O’s in “on top” with a stem. The second logo showcases the wordmark above a triangular shape, creating the image of a sundae. Lastly, the tertiary logo features the cherry icon from our main logo, filled in.

Menu Design

The menu boasts a distinctive selection of sundaes that cater to all tastes, ranging from classic options with a maraschino cherry on top to show-stopping creations like the flambéed bourbon sundae, which is lit on fire right before your eyes. Shaped like an ice cream cone, the menu unfolds like an accordion and features multiple scoops of ice cream on top, making it an interactive experience for customers.

Merchandise

The t-shirts and takeout bags feature a trendy mod pattern that incorporates the bottom half of our second logo. Meanwhile, the buttons feature the iconic cherry logo in various color schemes, ensuring that the design remains simple yet recognizable.

Instagram

Cherry On Top’s Instagram is the perfect platform for sharing information about our events and special menu items. Our followers can get a glimpse of our delectable sundaes, unique merchandise, and stylish interior design through our curated feed. By following our Instagram, viewers can get a better feel for our restaurant and be enticed to visit us in person.

Decor

The mural, featuring the main logo, serves as a fun and eye-catching backdrop that adds to the ambiance of our sundae bar. It also doubles as the perfect spot for taking memorable pictures. Meanwhile, the art prints, which showcase the top half of our second logo, draw inspiration from the pop art movement. Incorporating pop art felt like a fitting choice for Cherry On Top, as it was a popular sight in diners where people would gather to enjoy shakes and sundaes.

Credits

Designer: Scarlet Morgan https://www.behance.net/scarletmarlene @scarletmarleneart

Instructor: Bryan Satalino https://satalino.design

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TylerGAID
TylerGAID

Published in TylerGAID

Graphic & Interactive Design Program at Tyler School of Art and Architecture at Temple University

Scarlet Morgan
Scarlet Morgan

Written by Scarlet Morgan

Hi, I’m Scarlet! I have a passion for design in all its forms, but my focus and expertise lie in image-making, branding, and typography.

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