Classifried
Covert Comfort
Classifried is a speculative covert delicious American classic comfort food dinner experience that aims to immerse you in the world of espionage.
Logo process —
To find our restaurant, either look for our posters, or go to our secret website ThisIsAFictionalBookstore.com. Both have a secret password that is changed weekly.
To keep our location semi-secret, our store front is disguised as a bookstore called “Fictional Bookstore”.
Within the store, a password is given to an employee who takes you to the bookcase shown below. To open the door, a specific book must be pulled from the shelf.
Once through the secret bookshelf entrance you’ll find our our advanced laser security. Get through the lasers without being caught for a chance to acquire 20% off your meal.
Once seated, the menus are distributed in a secure manilla envelope, including a Dossier of Terms for reference.
Our menu layout is inspired by actual classified documents and references vernacular from the world of espionage.
Menu and Dossier —
Each meal is served in a custom Halliburton briefcase.
Enjoy our signature drink, the Vesper Martini (James Bond’s drink of choice) presented in one of our house martini glasses. All glassware is available to purchase in restaurant or on our website.
Glassware —
Our two party rooms are available to book for your next special event.
Want to bring home the action? In restaurant or online, purchase our gadgets and disguises.
Conclusion
I enjoyed this project and had fun building upon each idea to build a cohesive brand. I would say that my favorite part was creating the collateral items, but I also really enjoyed the process of finding a menu layout that correctly fit my brand.
