SWEET STEPS BAKERY
Welcome to Sweet Steps bakery, where we express our personalities through various cakes. We value and respect each moment, emotion, and experience that inspired us to create our bakery. Each step reveals distinct flavors, evokes emotion, and leads visitors to discoveries. Our commitment to infusing feelings and experiences is expressed through distinctive ingredients. Step into Sweet Steps Bakery, a unique and flavorful experience.
IDEA
In this project, my first idea is to create a restaurant where people can chill, explore the journey of eating sweets, and enjoy and respect their emotions and other people. Each cake flavor represents a unique positive energy or emotions, and shoe-themed elements symbolize the importance of empathy and the phrase ‘Put yourself in other people’s shoes.’
To make the vibe of sweetness, love, fun, and boundless energy. When thinking of sweetness, the color palette of pink, purple, and red creates an excellent tone for an exciting experience.
The restaurant is created for those who seek a place to leave behind strict exercise regimens and body standards, allowing themselves to be gentle with their desires for sweet energy. It’s a destination for individuals to enjoy the company of family and friends, have fun, and freely express their emotions while extending respect to others.
BRAND IDENTITY
Logo:
The logo design is based on the idea above. It is the combination of the cake, the central server, and the image of a shoe or high heel, which is the metaphor of ‘Put yourself in other people’s shoes.’
For the shoes or high heels, the most considerable thing that I care about is how to make the overall look like the high heels and cake, but when people look carefully, they realize it’s about the cake, sweets, and spoon.
The sketch:
The final logo:
Style Tyle:
Environment:
Menu:
The most critical aspect of the design is the connection between the cake — the feelings of enjoyment and fun, and the metaphor of the shoe or high heel — ‘Put yourself in other people’s shoes.’ It’s like we have fun together but also sympathize with different emotions.
By incorporating the symbolic imagery of shoes, the moment when customers uncover new flavors and the significance of the cake becomes embarking on a journey to explore new places. This idea came to me, inspiring the design of the menu in the form of a map. The menu has a dual appearance, resembling shoes and a map. Each icon, such as strawberry, banana, or grape, represents a location, while the cake descriptions act as brief introductions to these ‘locations.’ In short, I aim to design the menu as a map for the journey to explore the bakery.
Deliverable:
For the restaurant’s deliverables, I consider having the box for the cake and the cup for coffee or tea. To enhance the overall branding and customer experience, the design plays a vital role in expressing ideas and identifying the brand. The cake boxes and coffee cups will not be mere containers but an extension of the bakery’s personality, creating a memorable and distinctive customer takeaway experience. This attention to detail will ensure that even when the customers leave our bakery, they carry a piece of the ‘Sweet Steps’ spirit, making every moment enjoyable on the go.”
Website:
Advertise:
Collectual:
Poster:
Credits:
Designer: Anh Pham
Instructor: Paul Sheriff, Tyler School of Art and Architecture, Temple University
Stock Photography by Freepik
Free Cupcake Box Mockup by Pixpine Mockups
