Letra-sigh
Exploring another sad facepalmy system
You’ve seen their logo (snore) so you already can guess where this is going. South. Very far south.
In 1959, Letraset was founded in London, England. They revolutionized the way the commercial artist could transfer pre-printed lettering quickly and efficiently with the creation of what is still very popular today, the Dry Transfer.
We are really glad they figured the Dry Transfer thing out for us but they haven’t done much except make markers and a substandard type classification system since then. In fact, their marker classification system far outpaces their type classification system.
Letraset uses a one layer (oh no) typographic classification. Serif, Sans-Serif, Scripts, Decorative and Design. Design? Really? Just call it what it is: AN ICON FONT.
We will forever argue that Serif and Sans-Serif deserve a further breakdown. If this system was originally created in the early 1800s, there may not have been a need to break up the Sans-Serif category, but this was developed for the new millennium and there are just too many Sans-Serif faces to lump them all into one measly category.
Another failed attempt. Maybe next week?
