Better Letters Together: Ravi Joshi
Before and after success stories from TypeThursday (2 of 10)
Once a month in cities worldwide, TypeThursday raises the baseline on letterform design and use through friendly, moderated, group discussions of type-centric works in progress. Up to four designers present for advice from their chapter’s “type superfamily,” i.e., the letterform lovers and experts who gather to talk type over drinks. Here’s how TypeThursday helped one presenter’s work ascend.
(PSST! Ready to see your own work jump from the lower to uppercase? We’re growing — find out if TypeThursday has a chapter near you.)
Ravi Joshi is a Brand Associate at Weill Cornell Medicine in New York City whose specialties include identity and branding, editorial design, and print production. He presented to his local chapter, TypeThursday New York City (TypeThursdayNYC), in search of guidance on multiple iterations of a logo design, nearly all of which paired typography and icons.
Project background
Ravi was tasked with creating an identity for Esther Robles, a business and personal assistant who works alongside high-net-worth individuals, professionals and business owners.
What was working?
In terms of typesetting, Ravi was most attracted to the large, lowercase first name/smaller, all caps last name combo. In terms of icon designs, he felt the leafy ‘e’ might be worth pursuing.
What was challenging?
Ravi was concerned about the potential for stylistic clashes between the logotype and an icon.
In a presenter’s words: Ravi’s TypeThursday experience
After Ravi introduced his piece to the crowd, the Dialogue Lead opened the floor to attendees to share their expertise and observations. At TypeThursday, group discussion is always constructive, revolving around form, process, tools and techniques. Of the experience, Ravi says:
I liked the fact that I had received a fresh take on my WIP and that many audience members were more than eager to help out. Showing my work at TypeThursday helped me narrow down elements in my design, which also helped in establishing hierarchy.
At TypeThursday, Ravi was treated to something we don’t always get from a BFF, grandma, or the adjacent cubicle: type-centric feedback from informed and diverse perspectives. Our events attract everyone from professors to typeface designers, to even UI designers and illustrators! Some attend to listen. Others jump into the conversation. And all attendees, from presenters to observers, benefit from the open exchange of knowledge.
Let our characters help your characters become iconic
Whether you’re aiming for more striking logotype, better hierarchy in a UI, or you’re just playing around with hand lettered doodles in a sketchbook, our colorful and varied type family is here to help you reflect and refine. Submit your work to a TypeThursday near you.
Get to know Ravi: Follow him on Twitter
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