What to include in your video creation for Gen Z
Depending on your target audience, your video/audio content may be considered boring or funny.
Get Z-ers born between 1996 and 2010 have never experienced an age without digital technology, so they understand the ins and outs of digital content better than anyone.
Not sure what to create or how to create the right content for your Gen Z audience? Read these 4 tips and connect with them in a meaningful way!
Share your VIDEO on the right platform
Can’t it be written content? Can’t it just be voice content? Sure, we read and listen to a book and a podcast, but in the world of Gen Z, video rules online. They learn from videos and play with them. According to a recent Pew study, Gen Z loves YouTube the most among other platforms, with 95% of them choosing YouTube to watch video content.
It does not have to be Youtube as long as it has lots of Gen-Z users and video features like TikTok, Instagram, Snapchat, etc. If you have a knack for creating a good quality video, you will do a good job on Youtube, but length matters too.
The shorter, the sweeter
“You want to make it less, and your audience wants to watch less.”
Unlike the popular video platform Youtube, other platforms like TikTok and Instagram only allow you to post short clips that are under three minutes long. No wonder Youtube introduced Shorts, which allows you to create a 60-second video. If your video needs to be longer than 1 minute, make sure your content lets the audience know what information you want to convey at the beginning of the video.
TikTok has a text-to-speech feature, and usually, the creator of the video tells people what they are going to do at the beginning of the video. After you type letters, it reads them aloud for you. So this free narration feature is for those who do not like the sound of their voice.
If you are looking for more voice options to add to your video instead of just using a standard female voice, you might also want to check out https://typecast.ai/.
Show the world where many of its digital twins exist
This generation is comfortable with not having just one way of being themselves. That’s true inside and out.
Here is an example. They are creating another self and interacting with each other online. They use different platforms like Zepeto, Roblox, and Minecraft, and create and dress up their avatars by consuming high-fashion brands within the metaverse.
For many of them, virtual worlds are places of connection and the way they express themselves. Singing and dancing at their favorite artist’s concert, watching sports games, taking classes, and attending their very first college orientation all take place online in the form of avatars.
With various tools and platforms, you can easily create an avatar or digital twins and build your story on that platform. Many Youtube Channels have both TikTok and YouTube channels, and the characters in those channels are from Zepeto. When viewers are curious about what happens next while watching TikTok, they come to the Youtube channels to see the rest.
Stay up to date with the latest trends
Last but not least, be aware of what the latest trends are. Just like you see the billboard, if you want to know the hottest music, you need to know the trends.
The easiest way you can go right now is to find out what the hottest hashtags are on Gen-Z and search those hashtags. Each hashtag will show you how many posts exist, so you can easily find out what kind of things are trending. For example, let’s say you’re about to create a fashion video. You would get to see some repetitive hashtags of famous posts with many hearts. If you find one of those keywords like #aesthetic, you’ll come across 89.7 million posts.
