Have you actually compared storytelling with marketing?

Michael de Groot
Sep 6, 2018 · 1 min read
Hugh MacLeod

I wouldn’t wish to presume of course, I can only go by the fact that I’ve never heard anyone talk about it or even hear anyone consider assessing it.

Picture the scene.

Marketing lay out their stall for the forthcoming year. They present their plan to the board of directors and show them a multi-million dollar spend on advertising, inbound marketing, posters, flyers, influencers, social media ads, SEO, PPC etc, etc.

Queue script writer/storyteller and video director. They present their video episodes, which includes a story about the founders of the business, the early pioneer clients, their current clients, their staff and their own individual stories in life and work and best of all an episode about why the organisation exists, their passion, value proposition and their why.

Which one sounds more interesting to you? And which one will have longevity in the minds of viewers, investors, customers, brand fans and kids?

Yeah, I thought so. Why isn’t everyone doing it then? Why does everyone on Facebook, Twitter, Instagram and LinkedIn promote their crap and I’m only calling it crap because as we all know adverts suck!

Happy advertising!

Michael de Groot

typewriting

Thoughts and stories

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