5 Reasons to Add Text on Your Videos
You would have observed that lately videos on the internet come with bold text or typography on it. While videos with text are popular on Facebook, they are also spreading like wildfire on YouTube as well.
You might wonder why they’ve become so important on online videos. Let’s look at 5 key reasons to add text to your videos:
1. Content retention
Messaging in a video gets enhanced when the narrative or the audio is supported with text. The viewers get multiple cue points (eg. audio and text on video) to affirm their understanding and retain the gist of the messaging.
In the above video, activist Ram Subramanian, director of Handloom Picture Company, boosts the retention of his message in Velfie for Obama.
2. Highlight key actions
Every video would have sections that are very important for the audience to take home. For example, one needs to remember 3–4 tips while baking Crusted Apple Pie. If the tips show up on the video when the cook talks about it, what’s better!
Manjula’s Kitchen is one of the most popular YouTube creators who produce videos on Indian vegetarian recipes. With over 330,000 subscribers, Manjula Jain is particular about helping her audience to follow the recipes. She uses Typito to create these typography templates on videos.
3. Make sense even without sound
A lot of people watch videos on mute mode. A recent study indicates that 85% of Facebook videos are watched without sound. Lot of us consume videos while on transit and sometimes at work as well :).
Text is very critical for most of these videos since they’d help in building the right context for the viewer.
AJ+ is a popular online media company with massive following on Facebook and YouTube. Since their videos are easy to consume even on mute, they are unique. They use text animations in place of the usual length subtitles. The text cathces the audience’s attention conveys the intent perfectly.
4. Aesthetics
Yes, you heard it right! Text animations can make a video engaging and attractive. Viewers love to see some colour and action on the videos and if your original video content does not seem to suffice, kinetic typography is the way to go!
You will find a million and more culinary videos on YouTube but you’ll never forget the ThirstyFor videos if you have watched any. There are very few video creators who’ve paid more attention to detail and aesthetics like ThirstyFor team. And guess what plays an important role in their videos — text!
5. Brand recall
Watch any Quentin Tarantino movie and 5 minutes into it, you will start seeing the man and his brand in every single shot . Be it the background score, camera angles or even the title credits.
Similarly your videos can boost your brand’s recall. Starting with the logo, every single element of text used in the video can be made in line with your brand language. This essentially help people connect better with your brand — which is what every business would yearn to have.
Here’s one of the advertisements that were released by Vodafone India in early 2016 to promote its 4G network. All the videos in the campaign were marked by text that goes well with the company’s brand.
Don’t miss out on text the next time!
If you are planning to chalk out your business’ video marketing or content strategy, it’s important to evaluate if text or typography would help you reach out better to your audience. If any of the above use-cases apply to your videos, think no further. Those extra moments to add text on the videos would be worth it.
This article was originally posted here.
