Kara RedmanHow Your Employer Brand Can Minimize the Risks of HiringHiring is always a risk. And when you’re hiring someone who will represent the face of your company online, the reputational stakes can be…Sep 8, 2022Sep 8, 2022
Kara RedmaninBackroom5 Types of Rebrand ProjectsWould you be surprised to hear that the majority of our branding projects at Backroom don’t involve a single designer? Visual identity is…Sep 8, 2022Sep 8, 2022
Kara RedmaninBackroomThe Key to Getting Leadership Buy-InYou know your company needs it. The brand refresh. The market validation. The internal alignment. But your boss just wants more leads.Aug 26, 2022Aug 26, 2022
Kara RedmaninBackroom5 Branding Process MythsSetting and managing expectations is the lifeblood of our agency. With each project comes new questions and information, helping us to…Aug 22, 2022Aug 22, 2022
Kara RedmaninBackroomHow Brand Promise Killed the Mission StatementBrand Promise is at the heart of every project we take on at Backroom. Even demand and lead gen ones.Jun 9, 2022Jun 9, 2022
Kara RedmaninBackroomHow the storytelling craze is killing brands.The past few years, “content is king” has been replaced with “it’s all about storytelling.” The concept is strong, but we seem to be…Jun 26, 2016Jun 26, 2016
Kara RedmaninBackroomThe War Between Craft vs. CrapAn ad keeps popping up in my feed telling me to “get the perfect logo for $5!”Jul 16, 20151Jul 16, 20151
Kara RedmaninBackroomThe Importance of Collaboration + Iterative Design in BrandingThe old agency mentality to branding looks something like this:Mar 26, 2015Mar 26, 2015
Kara RedmaninBackroomDoes Branding Really Matter?Great branding does more than create awareness of your product and the problems you solve. Great branding creates sustainable, organic…Feb 14, 2015Feb 14, 2015
Kara RedmanChoosing the Right Brand PartnerMike Monteiro posted an article on Medium last month called “These 8 Tricks to Selecting a Design Partner Will Amaze You” that inspired us…Oct 30, 2014Oct 30, 2014