Yena ParkStartup: Importance of understanding usersWhen I joined Roofstock, it was a small start up trying to communicate “the new way” of real estate investment. Roofstock is a marketplace…Jan 7, 2023Jan 7, 2023
Yena ParkCompromising isn’t easy but necessaryHave you had times when you disagree with “Quick and dirty” proposal from other team(s) because basing upon the facts, knowledge, and…Jan 6, 2023Jan 6, 2023
Yena ParkProduct design, office space too? Yes!We had moved into a new office space in San Francisco downtown. It was a bit of change because we were moving from a tiny office space we…Jan 6, 2023Jan 6, 2023
Yena ParkRebranding2nd Address had gone through rebranding before I had joined. First rebranding was completely reinventing the brand — including its name…Dec 20, 2022Dec 20, 2022