Published inNitty GrittyFor Brands, Is There Such a Thing as TMI?Radical transparency may sound off-putting, but brands are using this approach to connect with consumers, cut through the market, earn the…Oct 11, 2019Oct 11, 2019
Published inNitty GrittyYou See Me Scrollin’: IG TVMillennials are watching less actual TV than ever in favour of mobile video, with an estimated 47% of the demographic watching zero content…Oct 4, 2019Oct 4, 2019
Published inNitty GrittyNurturing Nuance: Why the future of UGC isn’t just imageryIn the last nine years, Instagram has had a hand in shaping society in pivotal ways. Some good (intersectional memes, providing a platform…Sep 27, 2019Sep 27, 2019
Published inNitty GrittyThe Business of VirtuosityThings that fall under the purview of ‘woo woo’ are popular right now, and you have probably encountered more popular interest in things…Sep 20, 2019Sep 20, 2019
Published inNitty GrittyProduct-Free Pop UpsWhat would a product-free marketing event look like? Better yet, what would it feel like?Sep 10, 2019Sep 10, 2019
Published inNitty GrittyIs 2019 the year of IGTV?In April, Instagram announced that it was exploring ways to monetise IGTV–its own video app for users to create their own channels where…Sep 10, 2019Sep 10, 2019
Forecast: Engaging with the DisengagedThere’s a case of fatigue going around and it’s catchy. For various reasons, it’s getting harder for brands to capture the attention of…Sep 6, 2019Sep 6, 2019
Is 2019 the year of IGTV?In April, Instagram announced that it was exploring ways to monetise IGTV–its own video app for users to create their own channels where…May 8, 2019May 8, 2019
Published inNitty GrittyHow Much Is An Influencer Worth?It’s become well known in the marketing world that social media influencers provide a real return in the form of high-quality leads…Apr 24, 2019Apr 24, 2019
Published inNitty GrittyOutreach: More than a Mention. Why you should consider influencer content.Nitty GrittyApr 24, 2019Apr 24, 2019
