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Ben Lee

2021: Year In Review

Each year I promise myself I’m going to keep my annual Year In Review short. And each year, it winds up taking me weeks to develop this…

Jan 3, 2022

2021: Year In Review

Jan 3, 2022

Getting out from under the influencer

It wasn’t hard for me to create fame or influencer status in a community that never had that level of exposure. Well, except for maybe…

Jun 17, 2021

Getting out from under the influencer

Jun 17, 2021

2020: Year In Review

What a year…

Dec 22, 2020

2020: Year In Review

Dec 22, 2020

Why I Left the Agency I Founded

It feels weird writing this letter, and if we’re being honest, I’m not sure I ever pictured myself writing it at all.

Sep 10, 2020

Why I Left the Agency I Founded

Sep 10, 2020

Redesign, Always Redesign: An 8-Year Rootstrap Design Retrospective

A lot changes in 8 years. And that’s a good thing.

Feb 25, 2019

Redesign, Always Redesign: An 8-Year Rootstrap Design Retrospective

Feb 25, 2019

The Robots Are Coming.

Do I lose sleep over the thought of robots replacing me?

Jun 14, 2018

The Robots Are Coming.

Jun 14, 2018

Do You Need to Learn to Code?

The most sought-after skill in tech may not actually be your best bet.

Sep 7, 2017

Do You Need to Learn to Code?

Sep 7, 2017

Published in
Rootsly

The 1 Surprising Thing That Most Startups Get Wrong

Best friends isn’t always best.

Jun 14, 2017

The 1 Surprising Thing That Most Startups Get Wrong

Jun 14, 2017

Published in
Rootsly

Crossing Over in Customer Development

Moving from Early Adopters to Early Majority

Mar 31, 2017

Crossing Over in Customer Development

Mar 31, 2017

Published in
Rootsly

The Basics of Customer Development

The hardest part of starting a business isn’t the workload.

Mar 28, 2017

The Basics of Customer Development

Mar 28, 2017

Ben Lee

Ben Lee

CEO & Cofounder, Neon Roots. Forbes Top 15 Influencer. Inc. 30 Under 30 CEO. Helped 500+ brands generate a combined $700M in revenue. Full-time coach.

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