Eric PakurarinDirt MagThe problem with marketing talent: How we got hereThree forces that explain why the traditional agency model fails its talent so spectacularlyNov 19, 2020Nov 19, 2020
Eric PakurarinDirt MagThe marketing talent problem: A call to armsThe talent problem is a cancerous tumor that cannot be removed without losing the patient. A call to re-imagine the agency business model.Oct 26, 2020Oct 26, 2020
Eric PakurarinDirt MagWe are what we do; we do what we valueA brand is what it does. It’s an empiric truth about marketing. Since we want to avoid the fate of the cobbler’s kids, we thought it was…Oct 18, 2020Oct 18, 2020
Eric PakurarinDirt MagGrateful for being punched in the mouth—the fourth year of DirtWell, would you look at that: October 10th is our anniversary. We’re four years old!Oct 10, 2020Oct 10, 2020
Eric PakurarinDirt MagThree years onLooking back on the first years of Dirt, by the numbersNov 14, 2019Nov 14, 2019
Eric PakurarinDirt MagHey, can I borrow a screwdriver?Today’s prompt is a bit of blatant clickbait, written around a suspect piece of research sponsored by Alarm.com, and recently published in…Aug 15, 2019Aug 15, 2019
Eric PakurarinDirt MagWhy are we called Dirt?As you might imagine, the question we get asked most often by our clients is, “Why are you called Dirt?”Apr 10, 20192Apr 10, 20192
Eric PakurarinDirt MagJelena Veselinovic: Wtf is comms planning?No one seems to quite agree on what “comms planning” means. Or rather, it means so many different things to different people that it has…Jun 11, 2018Jun 11, 2018
Eric PakurarinDirt MagEliza Esquivel: Wtf is comms planning?Not so long ago, I asked “Wtf is comms planning?” (Click here for some background on why it’s a good time to be asking this question.)May 8, 2018May 8, 2018
Eric PakurarinDirt MagWtf is comms planning?“Communications planning” is a term that has been around for a couple of decades now, give or take. But it doesn’t seem to mean the same…Apr 23, 20181Apr 23, 20181