Billee HowardNEW GEN Z BRAND STUDY UNCOVERS JUST HOW BROKEN DEMOGRAPHICS ARE IN PROVIDING THE CUSTOMER…Generation Z, the “always on” generation, is poised to shake up the workforce, transform culture, reimagine social justice and forever…Apr 25, 2022Apr 25, 2022
Billee HowardinMarketing And Growth HackingHow to boost marketing effectiveness with AI + Neurodata technologyIt’s time for brands to get real. People are demanding authenticity today as they want brands to serve a greater purpose beyond the bottom…Oct 30, 2018Oct 30, 2018
Billee HowardinMarketing And Growth HackingAsk The CMO: Diana O’Brien On Marketing As A Vehicle Of Empathic-Driven TransformationFor my most recent piece, I had the pleasure of speaking with Diana O’Brien, a Deloitte veteran with over thirty years of experience across…Jun 14, 2018Jun 14, 2018
Billee HowardinMarketing And Growth HackingAsk The CMO: David Rubin On Marketing As Critical Player in Helping Define An Industry’s DisruptionMarketing is being asked to reimagine itself daily as the world continues to go through a period of transformation perhaps not seen since…Apr 25, 2018Apr 25, 2018
Billee HowardinMarketing And Growth HackingAsk The CMO: A Conversation With Microsoft’s Shira Levy Barkan On Revenue Driven MarketingWe are in a period of significant business change, catalyzed by the digital transformation that is upon us. This is requiring leading…Apr 6, 2018Apr 6, 2018
Billee HowardTop 3 Disruptive Marketing Trends For 2018Here are the top 3 things disruptive marketers should keep the top of mind in 2018 to ascend the corporate ladder, shake things up and…Dec 7, 2017Dec 7, 2017
Billee HowardAsk The CMO: Adam Petrick On ‘Storydoing’ And The Need To Be InterestingThe importance of the marketing function has risen dramatically inside leading organizations in our experience economy. As the push for…Dec 1, 2017Dec 1, 2017
Billee HowardinMarketing And Growth HackingAsk the CMO: Xerox’s Toni Clayton-Hine On Marketing As The Driver Of Brand ReinventionWe are in a period of transformation we haven’t seen since the days of the Industrial Revolution. Once untouchable market incumbents have…Nov 16, 2017Nov 16, 2017
Billee HowardinMarketing And Growth HackingTop 5 Marketing Trends For CMOs and CEOs in 2018There hasn’t been a year in recent memory packed with as much change as we have witnessed in 2017. This groundswell of disruption stands…Nov 7, 2017Nov 7, 2017
Billee HowardinThe Future of Sharing EconomyCentiment + BRANDthropologie Media Form Groundbreaking JV Powered by IBM Watson to Introduce…First Application: Turnkey Solution Created for CMOs to Bring Brand Purpose to LifeOct 19, 2017Oct 19, 2017