Jason van der Merwe – Medium

Jason van der Merwe

Jason van der Merwe

The Optimization Rut: How to Know When to Move On

Sometimes moving important metrics feels so easy — every A/B test is a huge win. And sometimes, no matter how many ideas you try, you…

Jun 20, 2023

The Optimization Rut: How to Know When to Move On

Jun 20, 2023

Jason van der Merwe

The Negative Test

AB testing usually focuses on measuring the impact of adding something to the user experience. But one of our favorite tools at Strava is…

Apr 11, 2023

The Negative Test

Apr 11, 2023

Jason van der Merwe

Get to Production Quicker: Scope to Capacity

Consider this scenario: Your team has just completed a significant project, however, no one is happy. The team is exhausted from scrambling…

Feb 14, 2023

Feb 14, 2023

Jason van der Merwe

What’s the point of AB testing a new feature?

Why would we run an AB test for a new feature — new features are always good, right? This is a common pushback to AB testing new…

Oct 13, 2022

What’s the point of AB testing a new feature?

Oct 13, 2022

Jason van der Merwe

A Crash Course in Deeplinking

Deeplinking is table stakes for any product, consumer or enterprise. If you’re looking to take advantage of paid acquisition, users sharing…

Sep 6, 2022

A Crash Course in Deeplinking

Sep 6, 2022

Jason van der Merwe
in
strava-engineering

Building a Feature Education Coordination Platform at Strava

Feature education is important to help users learn, understand and utilize your product. The goal of the Growth Team at Strava is to…

Jul 1, 2022

Building a Feature Education Coordination Platform at Strava

Jul 1, 2022

Jason van der Merwe

What’s the purpose of a Growth Team?

I often get asked this question, sometimes with curiosity and sometimes with skepticism. It seems like great products and companies…

Jun 20, 2022

What’s the purpose of a Growth Team?

Jun 20, 2022

Jason van der Merwe

A Backyard Makeover — Part 1

This is the story of the first phase of a backyard makeover. This part took us around 14 days of full day work. It was mainly completed by…

Sep 25, 2021

A Backyard Makeover — Part 1

Sep 25, 2021

Jason van der Merwe
in
strava-culture

Taking Strava Jams Remote

Strava Jams is more than just a four day hackathon — it’s a cultural grounding point for our company. Laughs are shared over meals, ideas…

Apr 28, 2020

Taking Strava Jams Remote

Apr 28, 2020

Jason van der Merwe
in
strava-engineering

Building Activity Tagging With an Iterative Approach

The beginnings of activity tagging

Jun 11, 2018

Building Activity Tagging With an Iterative Approach

Jun 11, 2018

Jason van der Merwe

Jason van der Merwe

Director of Growth Engineering @ Strava, born in South Africa, runner/cyclist depending on the year, global soccer fan.

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