INFORMSOver 80% of online ad effect is on offline salesCATONSVILLE, MD, February 2, 2017 — According to a forthcoming study in the INFORMS journal of Marketing Science online display ads can…Aug 16, 2017Aug 16, 2017
INFORMSCan big data yield big ideas? Blend novel and familiar, new study findsCATONSVILLE, MD, January 9, 2017 — Struggling to get your creative juices flowing for a new idea or project? A study in an upcoming edition…Aug 16, 2017Aug 16, 2017