PinnedRosie HoggmascallMy best articles — (updated weekly)On PLG, monetisation, user research & moreMay 112May 112
PinnedRosie HoggmascallinUX CollectiveFigma and the cost of collaborationHow Figma’s pricing is anti-product-led growthAug 125Aug 125
PinnedRosie HoggmascallinUX CollectiveHow Duolingo pushes users from freemium to premium5 monetisation lessons from the world’s most downloaded education appJun 28, 202338Jun 28, 202338
PinnedRosie HoggmascallinUX CollectiveI cancelled my Calm membership. Here’s all the emails they sent meA lesson in what not to do with CRM strategy and monetisationJun 12, 202384Jun 12, 202384
Rosie HoggmascallinUX CollectiveOnboarding a complex product: a case study of GrammarlyConversational copy, progressive disclosure and great use of imagery1d ago11d ago1
Rosie HoggmascallinUX CollectiveHow LinkedIn went from creepy to coolFirst: Product vision, AI & feeds. Now? Notifications.Oct 421Oct 421
Rosie HoggmascallinUX Collective20 days of emotional blackmail from DuolingoIs the owl really as evil as they say?Sep 2728Sep 2728
Rosie HoggmascallinUX CollectiveHow Canva reduces trial cancellationA round of applause for personalisation, transparency & trustSep 1914Sep 1914
Rosie HoggmascallinUX CollectiveHow Google Maps mines for assumptionsA deep dive into the user research for one of the world’s biggest appsSep 132Sep 132
Rosie HoggmascallinUX CollectiveDuolingo’s onboarding testing — what’s stuck?What’s changed since 2022? Personalisation, animation and speed.Sep 66Sep 66