PJ CamillieriExperience and First PrinciplesIn startup ethos, you hear a lot about “first principles”. It’s the idea that every problem can be tackled (and solved) using logic.Sep 6, 20211Sep 6, 20211
PJ CamillieriinAdventures in Consumer TechnologyBeware the curse of A/B testing, aka experimentationA/B Tests can have pernicious side effects on your product and marketing. Watch them like a hawk.Jan 14, 20201Jan 14, 20201
PJ CamillieriWe are joining Twitter!3 years ago we set off on a journey to give every marketer their own virtual marketing analyst.Nov 21, 2019Nov 21, 2019
PJ CamillieriinAdventures in Consumer TechnologyThis is how we make slides at Apple.I spent 10 years in Product Marketing at Apple and I was making in average 1 slide deck every 10 days.Nov 18, 20192Nov 18, 20192
PJ Camillieriinaiden.aiThe perfect web stack? (aka: typing your APIs)This article is written from the perspective of a founder / CTO. So it’s not just about the technical merits of the technologies put…Oct 22, 2019Oct 22, 2019
PJ Camillieriinaiden.aiThe Journey is the RewardIt was not so long ago that Marie Outtier and I were sitting in a basement (true… but it was not that bad) prototyping a demo for what…Nov 6, 2018Nov 6, 2018
PJ CamillieriinAdventures in Consumer TechnologyNeuro-plasticity and General Artificial IntelligenceThe brain can physically remodel itself.Sep 5, 2017Sep 5, 2017
PJ Camillieriinaiden.aiAI runs on rationality. Yet, we are the children of serendipity.It’s not rationality that drove us to where we are today as a species. What does it mean when through AI, it commands everything?May 3, 20172May 3, 20172
PJ Camillieriinaiden.aiPrimitive reflexes and artificial intelligenceWhere does knowledge come from? Evolution is one of the sources and it has amazing manifestations.Apr 11, 2017Apr 11, 2017
PJ CamillieriinAdventures in Consumer TechnologyWhy Tim Cook is NOT Steve BallmerSteve Blank’s almost “academic” essay on why Apple is (pretty much) doomed has generated a lot of interest on the web. It is very…Oct 25, 20162Oct 25, 20162