Catrinel Bartolomeu – Medium

Catrinel Bartolomeu

Published in
Oz Content

Unique Opt-In Forms that Make us Want to Give It Up

As we delve deeper to the content gate debate, I inevitably keep thinking of my own complicated experience with gated content. Despite…

Apr 14, 2016

Apr 14, 2016

Published in
Oz Content

10 Reasons Why Your Gated Content Isn’t Helping with Lead Generation

On the surface, gating your content behind a form seems like a pretty straightforward way to increase your lead generation — in fact, when…

Mar 31, 2016

10 Reasons Why Your Gated Content Isn’t Helping with Lead Generation

Mar 31, 2016

Published in
Oz Content

How did one company increase sales by 52% using creative ideation?

Catholic Knights Insurance has one unique marketing constraint: it only sells insurance to Catholics. They’re a team of experts, so after…

Mar 23, 2016

How did one company increase sales by 52% using creative ideation?

Mar 23, 2016

Published in
Oz Content

You are only human. How topic models can help direct the deluge of data

About a decade ago, my father started downsizing. The first place I saw the evidence was his desk. The loose magazines were gone and so…

Aug 13, 2015

You are only human. How topic models can help direct the deluge of data

Aug 13, 2015

Published in
Oz Content

Google’s News Lab: Making Reporters better Marketers and Marketers better Reporters

In a wired world, where everyone’s a content creator, and the commingling of traditional reporting, writing, blogging, and marketing is…

Jul 15, 2015

Google’s News Lab: Making Reporters better Marketers and Marketers better Reporters

Jul 15, 2015

Published in
Oz Content

29 Simple Questions to Jumpstart Content Ideation

“It’s easy to write. Just sit in front of your typewriter and bleed.” Ernest Hemingway

Jun 16, 2015

29 Simple Questions to Jumpstart Content Ideation

Jun 16, 2015

Published in
Oz Content

Outsmart your Inner Critic and Generate Great Ideas with these 3 Tactics

Writers are notorious for their punishing inner critics — tragically, those intimate bullies are impotent, having never successfully…

Jun 11, 2015

Outsmart your Inner Critic and Generate Great Ideas with these 3 Tactics

Jun 11, 2015

Published in
Oz Content

Connect the Unexpected: an Idea Generation Tactic that Drives Content Engagement

The rising demand for good ideas

Jun 8, 2015

Connect the Unexpected: an Idea Generation Tactic that Drives Content Engagement

Jun 8, 2015

Q Year’s Resolutions: Bulldoze your Goals and Mine for Gold

A New Year’s resolution can be a useful self-improvement tool, but the concept has a number of serious built-in flaws. A year is a long…

Apr 5, 2015

Q Year’s Resolutions: Bulldoze your Goals and Mine for Gold

Apr 5, 2015

Catrinel Bartolomeu

Catrinel Bartolomeu

Writer, agency apostate, soul-searcher, professional conversationalist. Head of Editorial @ Duarte. Reporting back on what matters.

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