krista cavender – Medium

krista cavender

krista cavender

From Impressions to Impact: Can Brand Success Be Measured?

Your logo may be slick. You’ve got your website dialed in. The ad campaigns operating to perfection. But how do you really know if your…

Jul 22, 2023

Promp: Clear and sharp focus on a a seedling just sprouting upwards from rich soil on a trail with compass half buried in the ground and awe inspiring beams of sunlight highlighting the path behind. Hasselblad H6D-400c, a 400 Megapixel multi-shot, medium format camera paired with a Hasselblad HC 120mm f/4 Macro lens

Jul 22, 2023

krista cavender

The Ultimate Rebrand Checklist For Your Redesigned Logos

In today’s fast-paced and ever-evolving business landscape, rebrands have become an inevitable reality for staying relevant with customers…

Jul 22, 2023

The Ultimate Rebrand Checklist For Your Redesigned Logos

Jul 22, 2023

krista cavender

8 Common Branding Mistakes Small Businesses Make and How to Avoid Them

…your brand is not just your logo or name, it’s also your values, personality, and promise to your customers.

Mar 30, 2023

Confused man with many questions and cog wheels swirling around his head

Mar 30, 2023

krista cavender

One logo can’t do it all — How having multiple logo variations can improve your brand’s image.

Don’t be that brand that gets lost in the crowd because of poor formatting choices. Keep your logo consistent, professional, and…

Feb 11, 2023

Feb 11, 2023

krista cavender

Unlock Your Brand’s Secret Sauce: Find Your Brand Archetype

Whether you’re a rebellious Outlaw with a disruptive approach to problem-solving, a compassionate Caregiver with a heart for helping…

Jan 1, 2023

Jan 1, 2023

krista cavender

Bring Brand Recognition to Life: How Small Businesses Can Benefit From Having a Mascot

For years, I helped Quick Quack Car Wash (now a national car wash brand), develop and evolve their brand mascot. His formal name is…

Dec 14, 2022

Dec 14, 2022

krista cavender

How To Pick a Brand Palette

When choosing colors for your brand, consider your target market, the message you want to communicate, and the strategic tone you want to…

Nov 16, 2022

Nov 16, 2022

krista cavender

Brand Strategy, Brand Identity, and Logos — How are they different?

Terms like brand strategy, brand identity, and logo design get thrown around these days like confetti at the Democratic National…

Oct 20, 2022

Arrows pointing in different directions indicating different branding principles

Oct 20, 2022

krista cavender

To Rebrand or Refresh? Which should you invest in?

Whether you decide to pull the trigger on a refresh or a rebrand you should never do it “because I’m tired of it.” Your brand is an…

Aug 11, 2022

To Rebrand or Refresh? Which should you invest in?

Aug 11, 2022

krista cavender

Starting up? Why you should build a Minimum Viable Brand

“Often, a small business will run into problems when the owners don’t take that time early on to understand and build their individualized…

Jul 5, 2022

Jul 5, 2022

krista cavender

krista cavender

Strategic brand identity designer passionate about helping businesses in the outdoor industry build intentional brands. www.kcavenderdesign.com

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