James GreenfieldWhy do people buy cars?The obvious and simplest answer is to get from A to B, in a word: utility. But beyond this pure function lie many other reasons. Chief…May 23May 23
James GreenfieldFive great books on the business of creativityA few weeks ago I was having coffee with a fellow agency founder. Sat enjoying the last of the summer weather he asked me about my reading…Oct 18, 20226Oct 18, 20226
James GreenfieldKoto is a 4/1 company. Why?Aged 15 my high school tasked me with finding some work experience to fill a summer holiday. An undiagnosed dyslexic, I was disaffected…Jul 25, 2022Jul 25, 2022
James GreenfieldA journey through design: the transformation of an iconReleased to a fanfare in 1965 with an exhibition of grand, unprecedented scale, the new British Rail symbol was, like many new logos, at…Mar 23, 2017Mar 23, 2017
James GreenfieldThe Power of AuthenticityAt DesignStudio we look to the authentic when creating brands, communications and content. As a Creative Director I feel strongly about the…Nov 4, 2014Nov 4, 2014
James GreenfieldThree rules for a happy designerThese are some rules I have built over the last 15 years.Oct 30, 2014Oct 30, 2014
James GreenfieldDecayLife is essentially our fight against decay. Both in ourselves and our environments. Design is about pushing back this decay.Sep 8, 2014Sep 8, 2014