AffinioWhat Sets the Music Streaming Services ApartWhen every music streaming service has almost identical tracks, artists, and choices. . . What makes them different?Mar 14, 2017Mar 14, 2017
Affinio5 Undeniable Reasons to Invest in Data-Driven Audience Insights“Insights, at the end of the day, are the currency that we operate on.” — Chad Stoller, EVP, Global Innovation at IPG MediabrandsMar 7, 2017Mar 7, 2017
AffinioWho Mentioned @realDonaldTrump on Twitter During His First Month in Office?30 days on the job, who’s tweeting at The President?Feb 22, 2017Feb 22, 2017
AffinioMarketers and the Future of DMP InsightsAdvertisers, agencies, and publishers are swimming in data. They have so many data points, from a variety of sources, that they are simply…Jan 4, 2017Jan 4, 2017
AffinioThe Dark Side of Being A Social Media InfluencerFame isn’t the only thing that comes with amassing a large audience as an influencer. Casual observers, and you guessed it… haters come…Dec 8, 2016Dec 8, 2016
AffinioYour Holiday Binge-Watching Guide to Netflix OriginalsI love a good Netflix binge-watch. So when the weather gets a little colder, the nights a little darker, sometimes a good Netflix marathon…Dec 5, 2016Dec 5, 2016
AffinioAre Celebrity Endorsements Losing Their Luster in 2017?This article is a follow-up to “Why Celebrity Endorsements Are Relevant in 2016 and Choosing The Right Match” originally posted on the…Nov 16, 2016Nov 16, 2016
AffinioUnderstanding Trends at the Speed of Culture: The #MannequinChallengeWhat is the Mannequin Challenge?Nov 7, 2016Nov 7, 2016
Affinio[Q&A]: Influence Marketing Best Practices, Data, and 2017 PredictionsEven though Influence Marketing is not new, marketers are still trying to determine which metrics matter. We interviewed Reb Carlson…Oct 31, 2016Oct 31, 2016
AffinioLet’s Face It — Consumers are Liars. So How Can We Understand Them?“Guess what? People lie when it comes to research.”Oct 24, 2016Oct 24, 2016