Jason FonginTowards Data ScienceProblems before tools: An alternative perspective to the full stack data science generalistWhen your only tool is a hammer, everything looks like a nail5 min read·Mar 29, 2019----
Jason FonginTowards Data ScienceGeo Experiments, The Perfect Complement to A/B TestingWhat Is It and How Will It Help You In Marketing?7 min read·Mar 25, 2019--1--1
Jason FonginArt of Marketing ScienceGeo Experiments Part 1: What Is It and How Will It Help You In Marketing?This will be a three-part series discussing the topic of Geo Experimentation and its use in marketing.7 min read·Mar 25, 2019--1--1
Jason FonginArt of Marketing ScienceOne Thing Marketing Analysts Should Have In Their Analytics ToolkitHow regression is extremely useful in marketing5 min read·Dec 31, 2018----
Jason FonginArt of Marketing ScienceFrom Marketing Analytics To Marketing ScienceUnderstanding the true effect of marketing by taking a more scientific approach to measurements and analysis5 min read·Dec 10, 2018----