Alex LimpaecherinDelveDelving into 20202019 was a big year for Delve! More than anything it was incredibly rewarding to hear about all the research conducted on Delve.Jan 10, 2020Jan 10, 2020
Alex LimpaecherinDelveThe Evolution of an InsightI am always a bit overwhelmed when I start the qualitative analysis phase of a research project. After conducting interviews, I have…Aug 27, 2019Aug 27, 2019
Alex LimpaecherinDelveQuantitative Data’s Hidden SubjectivityOur society overemphasizes numbers and quantitative data. Numbers are inherently trusted by default, without much thought given to their…Aug 23, 2019Aug 23, 2019
Alex LimpaecherinDelveHow to Use Story Structure for User JourneysStory structure and research can ground your user journeys in reality.Apr 9, 2019Apr 9, 2019
Alex LimpaecherWhat Big Data Can’t Tell UsI used to think, that qualitative data was valuable because it had a higher ROI than Big Data. That it helps you find insights that were…Mar 8, 2019Mar 8, 2019
Alex LimpaecherinDelveWho needs qualitative research when you have numbersI remember the first research presentation I saw, I thought it was really dumb…Dec 5, 20181Dec 5, 20181
Alex LimpaecherinDelveUnconscious Needs — The Emotional Beats of Lyft’s June VideoAt Delve, LaiYee and I conduct a lot of research, and it can be helpful to have methods for framing that research. One of our favorite…Nov 19, 2018Nov 19, 2018
Alex LimpaecherinDelveManaging Unique and Emerging Themes as a Research TeamIntroducing Delve’s Code PagesAug 23, 20181Aug 23, 20181
Alex LimpaecherinDelveAllow Research Insights to EmergeIntroducing Delve’s Code GroupsMay 29, 2018May 29, 2018
Alex LimpaecherinThrive GlobalBecoming Politically Engaged5 steps to get startedJan 30, 2017Jan 30, 2017