PinnedEfrat Shalem“Sell Me This AI Pen” — The Tech Product Marketing Way 🖋️The “Sell me this pen” challenge is popular in the sales world, enjoyed by professionals across the spectrum, from retail mavens to savvy…Jan 11Jan 11
PinnedEfrat ShalemSpotlight on Product Marketing: A Startup’s First Must-Have for Marketing SuccessAs a startup founder, you have a lot on your plate. From fundraising to product development, countless tasks demand your attention…Dec 4, 2023Dec 4, 2023
PinnedEfrat ShalemHow to Build A Winning Startup With Only $100One of the biggest challenges for entrepreneurs is getting their startup off the ground while having a very tight budget until they can…Jan 14, 2023Jan 14, 2023
Efrat ShalemAIvolution: The End of Human Creation?Every other day we hear about new and exciting AI technology in the media, especially AI chatbots. Some are truly revolutionary, some less…Feb 14, 20231Feb 14, 20231
Efrat ShalemMaking the World a Better Place: The Money Dilemma“We’re making the world a better place” is a phrase commonly used by entrepreneurs to justify their ventures. But does everyone truly put…Feb 8, 2023Feb 8, 2023
Efrat ShalemStop Looking for Your Dream Job — Do This InsteadMany people fantasize about their “dream job”, and a few years ago, I was one of them. This line of thinking caused me a lot of…Feb 5, 2023Feb 5, 2023
Efrat Shalem10 Tips on How to Avoid Wasting Time While Looking for Your Technical Co-founderFinding a technical co-founder can be an extremely time-consuming challenge, especially when you don’t have a technical background. In…Nov 3, 20211Nov 3, 20211
Efrat ShalemHelping Your Company Promote Brand Awareness? You are Helping Yourself — Big Time!Here we go again, the Marketing Manager is asking you to perform as the company’s brand advocate by liking and sharing its posts on social…Jun 23, 2020Jun 23, 2020
Efrat ShalemCan’t Help Standing Out? Be Prepared to Pay the PriceAll startup companies are saying they want to hire employees who are ridiculously smart and insanely creative — the greatest minds they…Jan 8, 2020Jan 8, 2020