Felicity WildinThe StartupThe uncomfortable cure for creative mediocrityThe real biggest threat to survival in today’s attention economy is maintaining the status quo and allowing mediocrity to reign.Feb 13, 2020Feb 13, 2020
Felicity WildinThe StartupThe Future of Business Blogging and Why You Shouldn’t BotherUnless you’re prepared to dig deep and provide real value.Jan 12, 20204Jan 12, 20204
Felicity WildWhat to Do When You Can’t Afford a CopywriterYou’ve read about the false economy of cheap copy and are convinced about the value a top-class copywriter can add to your project. You…Nov 28, 2019Nov 28, 2019
Felicity WildThe False Economy of Cheap CopyOr why good writing costs real money.Nov 23, 2019Nov 23, 2019
Felicity WildVanity Marketing, and Why It’s Bad For BusinessWhen ego strikes, customers run for the door.Aug 15, 2019Aug 15, 2019
Felicity WildWant to be a better copywriter? Stop being precious about your work.To assume makes an ass out of me and you.Aug 2, 2019Aug 2, 2019
Felicity WildinThe StartupWhat would the world lose if your business closed tomorrow?A thought experiment to refresh your marketing.Jul 16, 2019Jul 16, 2019