Hugo & CatPivoting Towards Adaptive StrategiesIn a world where uncertainty is the new normal, companies can no longer afford to commit to multi-year transformations.Apr 14, 2022Apr 14, 2022
Hugo & CatinNowTrendingChatbots are changing our relationship with technologyWith 1.5 billion people projected to be using messaging apps by the end of 2016, the introduction of chatbots seems like a logical…Jun 7, 2017Jun 7, 2017
Hugo & CatinNowTrendingHow marketing can change the world — Customers on the mindMarketing has changed. And as time passes, it’s going to keep changing. It’s inevitable. We’ve seen rapid changes in the technology we can…Jun 7, 2017Jun 7, 2017
Hugo & CatinNowTrendingContent creators: be brave, not perfectIf Netflix has taught us anything, it is the importance of responding to changing patterns of media consumption. They have carved out a…Jun 7, 2017Jun 7, 2017
Hugo & CatinNowTrendingPersado and Digitised Copywriting: Fad or Future?By now you’ve probably heard of Persado. It’s the software that writes your copy for you, and (it says) can do it better — claiming to…Jun 7, 2017Jun 7, 2017
Hugo & CatinNowTrendingConnecting the disconnected: the Internet of EverythingI went to a recent Lewis Silkin LLP event, ‘Overcoming the Legal Implications of the Internet of Things’ to explore the commercial rewards…Jun 7, 2017Jun 7, 2017
Hugo & CatinNowTrendingDigital jumps the shark: Hello to the post-digital eraThere’s increasing evidence to suggest we’ve reached a tipping point. Technology has become ubiquitous and screens seem to have had their…Jun 7, 2017Jun 7, 2017
Hugo & CatinNowTrendingThe ‘Experience Era’ is reshaping the way we use informationInformation used to be a scarce commodity which was sought and valued. With limited methods to distribute knowledge, those that possessed…Jun 7, 2017Jun 7, 2017
Hugo & CatinNowTrendingUnbranded: The advent of submissive advertisingThis seems to be the overriding sentiment behind the latest trend in content marketing; the lesser-spotted unbranded ad. Long gone are the…Jun 7, 2017Jun 7, 2017
Hugo & CatinNowTrendingFriendly fire and the unexamined campaign; when content marketing misses the markThe rise of digital media has equipped the modern marketer with an arsenal of new ways to reach their customers in previously unchartered…Jun 7, 2017Jun 7, 2017