Bryan JimenezHow to Measure Your Brand’s Health in 3 Easy StepsJust like our bodies, our brands need regular checkups. A healthy brand resonates with customers, fosters loyalty, and drives sales. But…May 3May 3
Bryan JimenezNFTs ≠ Art. So what are they?There’s a dizzying amount of opinions about NFTs online, most of them stemming from the same mistaken assumption, that NFTs = NFT Art. To…May 10, 2022May 10, 2022
Bryan JimenezThere’s A Better Way To Re-brand Your Small BusinessNowadays our social feeds are inundated with new cases of brands seemingly getting their rebrands all wrong. We’ve all heard public…Mar 16, 2020Mar 16, 2020
Bryan JimenezThe Curious Case of DUPONT’s New LogoI’ve always been very much intrigued with the thinking that goes on inside science and technology organizations before and after they…Dec 26, 2018Dec 26, 2018
Bryan JimenezMerger & Acquisition Rebranding Done RightA merger (legal consolidation) or an acquisition (ownership of interests) can be a great strategic move for an enterprise that brings with…Jul 22, 2016Jul 22, 2016
Bryan JimenezWhy making your logo the “wrong way” can literally kill your businessSam and Sue are overjoyed and nearly ready to open their small business. They optimistically put in a chunk of their savings and are…Jun 23, 20161Jun 23, 20161