veronicamittalTips for stress management as a startup founderOne of the best pieces of advice I received when I first moved to Silicon Valley in 2012 was the following:4 min read·Jun 22, 2018----
veronicamittalThe secret to delivering a great seed startup pitchOne of the most common questions I get is how to craft a a compelling seed startup pitch. At the seed stage the company is still an infant—…10 min read·Feb 5, 2018--1--1
veronicamittalSleep when your alive, not deadSleep has played an intriguing role in history. The Enlightenment philosopher Descartes mused that since we experienced the same objects…6 min read·Jan 23, 2018--1--1
veronicamittalinTrifecta Capital14 tips for leveraging finance at a startupFinance has traditionally gotten considerable flack as a role that wasn’t necessary at a startup until the company thinks about an IPO.7 min read·Sep 1, 2017----
veronicamittalinTrifecta CapitalQuick guide on reference checking early hiresEarly stage hires are key. Reference checks can make sure you hire high performers.4 min read·Aug 2, 2017--1--1
veronicamittalinTrifecta CapitalHow I evaluate early stage companiesI’ve decided to open source my evaluation criteria for seed stage companies. This due diligence outline has evolved over my last 5 and a…3 min read·Jul 26, 2017--10--10
veronicamittalinTrifecta CapitalTimes are changing..As a venture investor, change is my ally. While inertia favors the incumbent, broader shifts in how we live, work and play favor the…3 min read·Jul 20, 2017----
veronicamittalPart 3: Key points for eCommerce InnovationeCommerce, while a massive, fast growing market (see part 1 and part 2), is also a graveyard for failed companies both consumer and…4 min read·Feb 6, 2017----
veronicamittalPart 2: eCommerce Infrastructure Market MapAs eCommerce continues its rapid growth rate, microservices architecture will enable companies the flexibility and robustness they need to…3 min read·Jan 27, 2017----
veronicamittalPart 1: The Massive eCommerce OpportunityThis is part 1 of a 3 part series on eCommerce. Part 2 can be found here.4 min read·Jan 25, 2017----