Greg KeferinLifelink SystemsConversational AI: Dial Tone Quality for the Digital AgeIn a recent blog post, I discussed the challenges healthcare faces in trying to digitally engage patients across multiple generations. On…6 min read·Dec 20, 2022----
Greg KeferSteam Engines and Typewriters Have Something in Common with Email Marketing — They Were Vital…Roughly 30 years ago, email was unleashed on society as an alternative to envelopes, stamps, and the post office. Other digital channels…5 min read·Nov 28, 2022----
Greg KeferNatural History Studies: Diamonds in the Rare Disease RoughRare diseases pose unique challenges to researchers and companies working towards treatments and cures due to their small patient…4 min read·Aug 15, 2022----
Greg KeferinLifelink SystemsThe Emerging Prerequisite to Drug Affordability: Digital Patient EngagementThe median savings account balance in the U.S. is $4,500. While that is enough to cover rent it may not be enough to also cover the cost of…6 min read·Jul 8, 2022----
Greg KeferinLifelink SystemsMeasure What Matters: Managing Clinical Study Operations in Real TimeThe legendary investor John Doerr wrote a famous book entitled Measure What Matters. This book outlines Doerr’s central management theory…4 min read·Apr 18, 2022----
Greg KeferInteroperability and the Fast Path to Delivering Smart, Virtual Patient ExperiencesEvery time we flip the calendars for the new year, there is no shortage of predictions from the various industry influencers and…5 min read·Mar 22, 2022--1--1
Greg KeferinLifelink SystemsClinical Trial Diversity Deep Dive: Asian-American Awareness, Participation, and Engagement…Awareness of diversity and inclusion has risen across our entire society over the past few years. The combination of the coronavirus…5 min read·Nov 29, 2021----
Greg KeferinLifelink Systems5 Myths About “Difficult to Reach” Patient Populations, Debunked.Elderly and underserved patient populations are often thought to be difficult to reach. It’s assumed that they have less access to…4 min read·Jun 11, 2021----
Greg KeferinLifelink SystemsEnd of Medical Office Waiting Rooms?New Survey Finds Consumers Overwhelmingly Prefer Preparing for Appointments on their Mobile Phones2 min read·Apr 21, 2021----
Greg KeferinLifelink SystemsConversational AI: A Prescription for Mass Scale COVID-19 VaccinationsEveryone saw it coming at the end of 2020. New vaccines looked very promising, production was ramping up, and supply chains were…4 min read·Apr 1, 2021----