Brian SparkerGuide to Snapchat MarketingShared experiences can produce powerful conversations that have a lasting impression on an audience; a sense of comradery with a group of…Jul 6, 2016Jul 6, 2016
Brian Sparker4 Simple Hacks to Grow Your Restaurant ReviewsOnline reviews and ratings of your restaurant can drive hungry customers to your door or scare them away.Apr 11, 2016Apr 11, 2016
Brian SparkerThe Customer Experience Manager’s Getting Started Guide to Text AnalyticsIt’s not unusual for a five-star Yelp review to include a candid comment about how some aspect of the product or service could use a little…Apr 1, 2016Apr 1, 2016
Brian SparkerHow Hiring My Own Boss Made Me a Better MarketerI’m not a “Director-level” marketing professional. At least, not yet. I’m currently Head of Content Marketing at ReviewTrackers, a SaaS in…Jan 29, 2016Jan 29, 2016
Brian SparkerDo Customers Expect Responses to Negative Reviews?There is a disconnect between customer’s expectations and the practices currently in place from social media professionals, and the…Jan 13, 2016Jan 13, 2016
Brian SparkerOnline Review Management Can Boost Your Social MediaRemember the early days of social media?Dec 15, 2015Dec 15, 2015
Brian SparkerMy Uber Customer RatingSocial media has transcended your smartphone and Facebook page. If you are one of the 8 Million people who use Uber, your feedback has…Oct 29, 2015Oct 29, 2015
Brian SparkerinSMOpsThe Best IFTTT Recipes For MarketersUsing IFTTT is a great way to automate simple tasks in your digital life. Below, I’ll list the best IFTTT Recipes for Marketers that I’ve…Oct 20, 2015Oct 20, 2015
Brian SparkerReputation Management is Worth More than Social Media MarketingI love social media marketing. Let me get that out of the way. And we have all heard about the rise of social media and how its influence…Oct 8, 20151Oct 8, 20151
Brian SparkerVoice of the Customer & Online ReputationIf we’ve learned anything in the last five years, its customer-driven marketing strategies are uniquely qualified to facilitate a win-win…May 12, 2015May 12, 2015