Gijs NelissenGoodbye MediumI am in the process of migrating all my content from Medium to my own blog at www.lifelog.be. Here is why:May 13, 2020May 13, 2020
Gijs NelisseninSolving Marketing AttributionDay 7: Reporting on visitor sourcesWe now have the code (lambdas) to tell segment about the first and last visitor source (twitter, facebook, ads,…). Let’s do something…May 7, 2020May 7, 2020
Gijs NelisseninSolving Marketing AttributionDay 6: Feeding source attribution data back to Segment.comSo in the first 5 days we have created and deployed some lambda functions that:May 2, 2020May 2, 2020
Gijs NelisseninSolving Marketing AttributionDay 5: Feed old eventsI have a full archive of all segment events in our Postgres warehouse that I now want to feed the system. Let’s try to make that happen.Apr 28, 2020Apr 28, 2020
Gijs NelisseninSolving Marketing AttributionDay 4: Run in production + APIToday we’ll run the app in production and provide an API to allow us to query by userId and anonymousIdApr 25, 2020Apr 25, 2020
Gijs NelisseninSolving Marketing AttributionDay 3: Cleanup — Identify Visitor SourceI was reading up on using Lambda, Node and DynamoDB and found some samples with much cleaner/easier code.Apr 23, 2020Apr 23, 2020
Gijs NelisseninSolving Marketing AttributionDay 2: Capture segment eventsToday I only want to deploy some simple code to capture and store track() and identify() calls.Apr 22, 2020Apr 22, 2020
Gijs NelisseninSolving Marketing AttributionDay 1: The planThis is the first day in a series to solve marketing attribution. If you want to learn about why I am doing this please read my initial…Apr 21, 2020Apr 21, 2020
Gijs NelisseninSolving Marketing AttributionSolving marketing attribution (using segment)I have yet to meet the first marketer telling me they have solved marketing attribution. Sure, plenty of talks throwing around keywords…Apr 20, 20201Apr 20, 20201
Gijs NelissenCan a SaaS pricing model change how people use your product?In this post, I explore some concepts around how different CRM pricing models can change behavior for the better. Stick with me; I’d love…Feb 6, 2020Feb 6, 2020