Charlie MacdonaldinGiant Leap stories (archive)Getting upstream to solve the our most pressing problemsA short piece on upstream thinking theory and how it can be applied to finding businesses opportunities with revolutionary impact.Feb 23, 2022Feb 23, 2022
Charlie MacdonaldinGiant Leap stories (archive)Cleantech is not enough: The social innovation we need to save the planetWith such little time to save our inhabitable planet, we need health and education startups to improve economic wellbeing and enable the…Jul 21, 2021Jul 21, 2021
Charlie MacdonaldinGiant Leap stories (archive)“Value chain” thinking is slowing the circular revolution we needThe traditional value chain, a staple of business textbooks, is holding us back from achieving the economic and sustainability beOct 19, 2020Oct 19, 2020
Charlie MacdonaldinGiant Leap stories (archive)The impact moatBuilding mission and responsibility into your business is good for your karma and even better for your business defensibility, because it…Jul 28, 20201Jul 28, 20201
Charlie MacdonaldGood Purpose to Good Business3 Lessons from 3 Impact BusinessesJun 19, 2018Jun 19, 2018
Charlie MacdonaldinThe PlaybookA Simple Template to Streamline Your Content MarketingWhat is your content strategy missing?Sep 21, 2017Sep 21, 2017
Charlie MacdonaldinThe PlaybookHow to StartThoughts to get over the paralysing prospect of “where do I start?”Sep 18, 2017Sep 18, 2017
Charlie MacdonaldinThe PlaybookHow and Why Brand Storytelling Works“The question is no longer can you build it, but will anyone care?”Sep 13, 20171Sep 13, 20171
Charlie MacdonaldinThe PlaybookWhy we’re all prone to bad business decisions (and what to do about it)The Saddest $5 Billion Deal in Tech HistoryAug 13, 2017Aug 13, 2017