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Anthony Cospito

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Roadmap to the Metaverse –A simple framework every brand needs to know

We’ve been here before. Call it a case of digital Déjà vu. The rise of the internet in the ’90s. The migration to mobile, and the surge…

Oct 28, 2022

Oct 28, 2022

Published in
Marketing And Growth Hacking

What the Bee Girl knew — 5 Innovative Ways to Drive Growth and Profitability

How to master brand leadership in the Age of the Customer

Mar 20, 2017

What the Bee Girl knew — 5 Innovative Ways to Drive Growth and Profitability

Mar 20, 2017

Published in
Marketing And Growth Hacking

Art and the Fearless Brand

That “Fearless Girl” sculpture is about more than a charging bull. It’s about brands becoming brave, taking a social stance and building…

Mar 16, 2017

Mar 16, 2017

Published in
Marketing And Growth Hacking

3 reasons you need to rethink your social media strategy

With ad costs rising for brands to reach their fans and followers across social media, forward thinkers are switching strategy — and going…

Apr 7, 2016

3 reasons you need to rethink your social media strategy

Apr 7, 2016

Published in
Business Daily: Startups, Business Development, Management

Luxury brands and chat — A bespoke fit?

Leaders in the $20 billion global luxury market are leveraging the rise of messaging apps to thrive in the conversation economy — leaving…

Mar 9, 2016

Luxury brands and chat — A bespoke fit?

Mar 9, 2016

Published in
Marketing And Growth Hacking

5 effective marketing strategies — mapped along the customer journey

Some brands see the omnichannel marketing challenge before them and quake in fear. Others are crushing it. We’ll focus on the latter.

Feb 12, 2016

5 effective marketing strategies — mapped along the customer journey

Feb 12, 2016

Published in
Marketing And Growth Hacking

It’s hard out there for a Peach

The highly fragmented messaging app space is loud, crowded and pushy. No place for a thin-skinned newbie, or is it?

Feb 9, 2016

It’s hard out there for a Peach

Feb 9, 2016

Published in
Business Daily: Startups, Business Development, Management

Would you share your Fitbit data to save money?

Theoretically it makes complete sense. Sharing your health data should result in significant value back to you, but is the risk of sharing…

Feb 5, 2016

Would you share your Fitbit data to save money?

Feb 5, 2016

Published in
Business Daily: Startups, Business Development, Management

Driving revenue in 2016?

It’s all about the journey.

Jan 13, 2016

Driving revenue in 2016?

Jan 13, 2016

Published in
Business Daily: Startups, Business Development, Management

Are Lyft customers nicer than Uber customers?

Every Lyft driver I rode with mentioned it, “Lyft customers are much nicer than Uber customers.” They’re not sure why, but the attitudes…

Jun 25, 2015

Are Lyft customers nicer than Uber customers?

Jun 25, 2015

Anthony Cospito

Anthony Cospito

Strategist working with top luxury, fashion, art, and beauty brands. Published in @fastcompany @adweek @luxurydaily

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