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Jason J. Zotara

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Jason J. Zotara

Today, businesses are increasingly expected to prioritize sustainability and social responsibility.

One way to showcase your commitment to these values is by becoming a B-Corp-certified company.

6 min readAug 7, 2023

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Today, businesses are increasingly expected to prioritize sustainability and social responsibility.

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Jason J. Zotara

5 Different Content Types for Ecommerce Blog Success

Utilizing blogging as a way to increase your ecommerce site can sometimes be an overlooked strategy. Because blogs are not directly selling…

5 min readAug 16, 2021

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5 Different Content Types for Ecommerce Blog Success

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Pinned

Jason J. Zotara

How to Strike a Balance Between Facebook and Google Ads

The world of pay-per-click (also known as PPC) advertising can be overwhelming because you have so many options when it comes to where you…

7 min readFeb 17, 2021

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How to Strike a Balance Between Facebook and Google Ads

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Jason J. Zotara

The Power of B-Corp Status: Leveraging Social and Environmental Impact into Your Marketing Strategy

Consumers, as of late, are more and more likely to seek out companies that now align with their core values.

7 min readAug 9, 2023

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The Power of B-Corp Status: Leveraging Social and Environmental Impact into Your Marketing Strategy

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Jason J. Zotara
in
Digital Advertising Insights

How to Create a Winning Facebook Ads Remarketing Strategy

When it comes to advertising, the two powerhouses are, without question, Google and Facebook; however, the two platforms are not created…

6 min readMar 4, 2021

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How to Create a Winning Facebook Ads Remarketing Strategy

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Jason J. Zotara

How to Optimize Your Google Ads for Natural Language Search

This idea is not new; however, the term “natural language search” has become more popular in recent months. The idea is simple: Searchers…

6 min readFeb 3, 2021

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How to Optimize Your Google Ads for Natural Language Search

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Jason J. Zotara

5 PPC Skills To Land Your Next Advertising Job

Being exposed to the agency life for quite some time now, I’ve come to find there are considerable differences in the way PPC strategists…

4 min readJun 9, 2020

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5 PPC Skills To Land Your Next Advertising Job

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Jason J. Zotara

How To Build Effective Buyer Personas for Facebook Ads

Building out your audiences for Facebook Ads can be difficult, especially if you don’t know where to start. It takes time to really…

5 min readJun 4, 2020

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How To Build Effective Buyer Personas for Facebook Ads

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Jason J. Zotara

5 Insights For A Painless Google Ads Checkup

I won’t lie; it has happened to us, too: we’ve gotten so caught up in the day-to-day PPC optimizations that we missed the forest for the…

7 min readMay 20, 2020

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5 Insights For A Painless Google Ads Checkup

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Jason J. Zotara

How Brands Humanize Their Digital Ad Campaigns to Improve Consumer Engagement

Digital ads are a powerful, modern tool. They offer greater personalization than do radio, TV or print ads, and they allow you to reach…

11 min readJun 27, 2019

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How Brands Humanize Their Digital Ad Campaigns to Improve Consumer Engagement

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Jason J. Zotara

Jason J. Zotara

Head of Ten26 Media. Lucky husband. Speaker. Senior creative and media executive passionate about sports, music, and advertising.

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