Erin SephelIntentional down time saved me onceLeaning into loneliness to restore a sense of self-worthJun 26, 2019Jun 26, 2019
Erin SephelrpReads: A copywriter’s favorite booksBuilding the industry bookshelf one recommended read at a timeJun 29, 2018Jun 29, 2018
Erin SephelSuper Bowl LII points to a better future for advertisingAnd in this future, marketers trade gimmicks for full-on brand transparencyFeb 6, 2018Feb 6, 2018
Erin SephelThe Trick to Having 10 Great Ideas Before You DieThis is the story of how a career pivot led me to uncover the secret to making big ideas. If you’re in a hurry, the in-and-out version…Mar 16, 2017Mar 16, 2017
Erin SephelThe art of feeding consumers’ self-expressionto create innately shareable experiencesSep 11, 2016Sep 11, 2016
Erin SephelJuly Post-It Art: a VW Van-ventureFriends, welcome to sweltering July. By now we’ve all succumbed to cut-off shorts and tank tops — outfits that seemed impossibly tiny in…Jul 7, 2016Jul 7, 2016
Erin SephelThe Facebook algorithm isn’t our nemesisThe recent change and its significance to marketersJun 30, 2016Jun 30, 2016
Erin SephelWe sell happinessThe power of cultivating positive emotional connections in advertisingMay 16, 2016May 16, 2016
Erin SephelMonthly Color: Enchanted Emerald GreenMarch is more than four-leaf clovers. It means the long-awaited time change, winter’s thawing, road trips, and adventure.Mar 1, 20161Mar 1, 20161
Erin SephelThe Future of Advertising in an On-Demand WorldA couple of weeks ago, I shared this message in front of the entire body of redpepper with as much determination as my speech-shy, shaky…Feb 12, 20161Feb 12, 20161