Kelly SarabyninGeek CultureWhy Every SaaS Needs a Good Developer Experience — And How to Provide ItMost SaaS companies do not invest much in their developer experience. But with the increasing importance of product integrations, a strong…6 min read·Sep 24, 2021----
Kelly SarabyninThe StartupWhat Are APIs and Integrations? An Explanation for the Non-TechnicalMany founders understand that product integrations can drive revenue, but they aren’t clear on the technology to make it happen.5 min read·Aug 12, 2020----
Kelly SarabyninThe Startup6 Different Ways to Offer Integrations to Your SaaS ProductEach of the 6 ways a SaaS company can provide product integrations to their customers has different benefits and drawbacks.8 min read·May 18, 2020----
Kelly SarabyninThe StartupWhy Now Is the Time for Brand Partnerships4 reasons startups should pivot to partnerships in tumultuous times.5 min read·Mar 26, 2020----
Kelly SarabyninThe StartupWhy Your B2B Startup Needs to Build IntegrationsThere are over 11,000 SaaS companies with more companies cropping up every year. With tens of thousands of applications to choose from…4 min read·Feb 9, 2020----