On Thursday 26th we visited the Tate Modern art gallery in Central London. It is a 17 year old gallery that is Britain’s national gallery for modern art, also part of the Tate group. The museum has work on show from as far as 1900 to the present.
On this visit we explored various galleries and styles of work. Our task on the day was ‘Decisions, decisions’. We spent time exploring typography and the use of it within art and around galleries. In the group we went ahead and discussed how the typography used around the building made us feel, why we believe the designers may have chosen to use the specific typeface. For instance the use of Sans Serif styled fonts in a medium weights and big sizes on signs and displays for information. We deciphered the thought process and thought about how easy it is to real, how we usually see the fonts used are used in our daily lives and what they’re used for. An example of this is Serif fonts are typically used in longer pieces of text especially in print, as opposed to Sans Serif fonts due to serif’s design makes individual letters easier for our brains to recognise.
After discussing this with my group we presented our thoughts using surrounding art work and text we could find around the gallery. We also spent some time attempting to interpret surrounding art including work from the Guerrilla Girls movement and the impact that using art to portray import messages has helped society grow. The piece we discussed as a class is pictured above. We talked about the use of colour and typography within the poster which went well with my groups theme of assessing typography. We concluded with the closing thoughts of the artwork that was produced played a powerful part in the revolution of changing the way modern art from female artists are displayed in galleries.
