Building Together at Uber

When Research Went Viral

Mark Brouillette
May 2, 2019 · 12 min read
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Building From The Ground Up

Researcher Roundtable

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UX Research Team Interview

“Given that a Driver app redesign was a huge deal and would impact over 3 million driver-partners, we wanted to ensure that we accounted for cultural and geographical differences, making the app global yet locally relevant.”

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“We really got to know the driver-partners and their families. It was a lot of fun.”

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“Even one-and-a-half years later, I hear how important this was to, for example, some of our engineers, because it’s not something they do very often.”

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Collecting beta driver feedback in Jakarta

“We believed that would create more empathy, provide more agency and hence make the team more invested in the learnings from research. And voila! That’s what happened!”

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Edu collecting beta driver feedback in Cairo
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Testing the driver app in Cairo

“We had participation from designers and engineers and content strategists focused on building specific screens, all the way up to organization directors and one or two company VPs.”

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Minal gathering a beta driver’s feedback in Bangalore
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Designers, following the global research effort through G+

“Social media probably wasn’t designed with UX research as a key use in mind, but it turned out to be uniquely great at creating engagement with our research — something researchers always have to think about.”

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Design Iterations

Uber Design

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