Designing from the Car: Why Context Matters

Evi K. Hui
Apr 20, 2017 · 8 min read
  • Non-intrusive
  • Focused and Timely
  • navigate to the rider’s pickup location
  • identify the rider
  • navigate to the destination
  • drop off the rider
  • rate the rider
Voice guidance, gray-out and tooltips applied to accept trip and navigate to rider UI
Onboarding feature applied to the trip flow
Tooltip color exploration
  • When gray-outs would appear to increase focus and attention.
  • Increased font size informed by car ergonomics, such as the “three foot experience” — understanding that drivers using the app would typically have their phone mounted about three feet from their eyes.
  • Additional animations to grab the driver’s attention when necessary,
  • Adjusted timing of information because we now knew exactly what was happening and when.
Clockwise from driver seat: Grace Vorreuter (design researcher, role-playing as driver); Evi K. Hui (Me, lead product designer, facilitating design session and iterating on designs using Sketch Mirror and InVision); Florent Crivello (mobile engineer, observing and providing input on product and engineering); Yang Zhou (backend engineer, observing and providing input on product and engineering Photo taken by: Diego Tres
Grace Vorreuter and new driver research participant in car testing in San Francisco

Uber Design

We are passionate about the pursuit of ideas that put people first. Work with us: uber.com/design. Follow us on Twitter: @DesigningUber.

Evi K. Hui

Written by

Currently UX Researcher + Designer @ Uber with Adaptive Path and Smart Design in my rear view mirror.

Uber Design

We are passionate about the pursuit of ideas that put people first. Work with us: uber.com/design. Follow us on Twitter: @DesigningUber.