My work life as a Global UX Researcher at Uber

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Ridealong with an Egyptian Uber driver during a UX Research study

1. Choosing a research project

My month typically starts with several meetings to discuss EMEA business priorities as well as the Driver and Rider teams’ product roadmaps, plans for features and improvements that our designers and engineers are developing for launch. We talk about the user problems these features or improvements intend to solve and how user research can inform product and business decisions to maximize their success.

2. Planning for success

After deciding on my next project, I draft a research plan and get multiple buy-ins from stakeholders. Because of the nature of Uber business and its wide geographical reach, I specialize in leading foundational multi-market research studies: we want to know how different features will perform for users all around the world, in a variety of situations and contexts. Some of the topics I’ve researched are how drivers earn, what their personal and professional aspirations are, and how to encourage loyalty among both drivers and riders.

3. Immersing into a new culture

In the last 5 years working as a UX Researcher, I have led research in 17 countries. For many of these countries, including Saudi Arabia, India, Japan or Brazil, I had never been to the country before going there for research.

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4. Analyzing and sharing out

The analysis starts right after the fieldwork. I go through my research notes to search for patterns, cluster them in themes, identify evidence such as user quotes, pictures or videos that reinforce emerging insights, and start to compile a deck report.

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A lifelong learning experience

One of my favorite books is by Stanford professors Bill Burnett and Dave Evans. It’s called Designing your Life, and I’ve found one of the lessons it teaches to be especially true: my work and life are best connected when I am both learning and having fun. I am very grateful to work as a UX researcher because this job allows me to do both of these constantly. I get paid to learn, travel and find out about people’s lives and their interaction with technology.

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Global UX Research team at Uber
  • Research is a team sport. We (researchers) should work with people who value our work. We give second chances and do not beg for inclusion or recognition. We find allies, work more with them and recognize them in any opportunity we have (emails, reports, presentations, meetings)
  • Persevere until your work creates the impact it deserves. We do this by understanding business priorities and constantly advocating for the users.
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UX Research team at Uber

Uber Design

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