Upgrading Uber’s 3D fleet

Erik Klimczak
Mar 4 · 5 min read

The original 3d vehicles were optimized for maps, and intentionally low-detail

Playmobil meets Porsche

Image credit: BMW, Porsche
Image credit: Playmobil

The world’s first car designed from a logo?

Early study deriving the vehicle from our Logo
We tried to use shapes in the logo to create car geometry

From cars to vehicles to people

Behind the scenes Q&A

Your full-time job isn’t making 3D vehicles, how did you end up in this gig?

What was the most challenging part of the project?

What was your workflow and tooling?


👾 💻 Bonus — interactive WebGL garage 👾 💻

Uber Design

We are passionate about the pursuit of ideas that put people first. Work with us: uber.com/design. Follow us on Twitter: @DesigningUber.

Thanks to Christopher Starr, Marco Paglia, and Remon Tijssen.

Erik Klimczak

Written by

Principal Design Director @Uber | Author, Design Educator, Public Speaker

Uber Design

We are passionate about the pursuit of ideas that put people first. Work with us: uber.com/design. Follow us on Twitter: @DesigningUber.