#ODC2015: On-Demand, B2B

Sonia Bhasin
Jun 2, 2015 · 3 min read

Sales Challenges

“The 2 keys: find the urgency and make it easy to trial.” -Antony Brydon, CEO Directly [tweet this]

The Keys to Success

“There are 2 parts to the on-demand economy — the customer in front of the button and the workforce behind the button.” -Antony Brydon, CEO Directly [tweet this]

On Obstacles


Uber for X

Uber for X is the phenomena wherein a platform aggregates/generates demand on mobile devices which is then fulfilled by offline service providers. Also known as an On Demand Service, these platforms employ a full cycle approach to provide end to end convenience to the customer.

Sonia Bhasin

Written by

Growth Marketer // Passionate about changing habits through technology // @UCLA Econ // @USC Biz Law

Uber for X

Uber for X is the phenomena wherein a platform aggregates/generates demand on mobile devices which is then fulfilled by offline service providers. Also known as an On Demand Service, these platforms employ a full cycle approach to provide end to end convenience to the customer.