Startup Your Engines

Adam Miller
Sep 18, 2014 · 3 min read

Lessons in Compounding Growth from Morgan Brown

There are a myriad of things that you can learn from studying a best-in-breed company with a groundbreaking product, disruptive business model, and a blistering growth rate. And then there are the things that you can learn from studying someone who has studied all of these companies while holding office as the Head of Growth at some of the fastest growing behavioral data companies around.

That someone is Morgan Brown, the 15-year startup veteran and growth disciple, whose “teardowns” aim to analyze exactly what makes each and every successful startup story so unique. His frequent contributions to GrowthHackers.com are insightful, while his collaborations with growth godfather Sean Ellis should be required reading for practitioners everywhere.

Since joining Tradecraft, I’ve learned that the most important lessons in growth are sometimes the simplest and most easily missed. Here are just a few of my favorite lessons from the man who is rewriting the future of growth by studying the past.

Leave the Silos for Missiles and Grain

Play to Your Strengths Instead of Trying to Improve Your Weaknesses

In his popular teardown of LinkedIn, Brown points to how the professional social network chose to make their homepage the centerpiece for growth rather than e-mail, a rather reliable growth channel. The reason? In 4 months of improvement, the homepage drove 13,000 net new users. E-mail? It drove 19,000 net new users…over 2 years. If one thing is certain, your story will be different.

Virality is No Accident

Your Product is an Investment. Compound its Growth.

For more great insights, you can find them in “Growth Engines” and “Unlocking Growth” by Morgan Brown and Sean Ellis.

Uber for X

Uber for X is the phenomena wherein a platform…

Uber for X

Uber for X is the phenomena wherein a platform aggregates/generates demand on mobile devices which is then fulfilled by offline service providers. Also known as an On Demand Service, these platforms employ a full cycle approach to provide end to end convenience to the customer.

Adam Miller

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Acquisition & Analytics @Turo | @DrexelUniv & @TheKiskiSchool Alum | Husband | Father | Musician | Rational Marketer | Amateur Economist

Uber for X

Uber for X is the phenomena wherein a platform aggregates/generates demand on mobile devices which is then fulfilled by offline service providers. Also known as an On Demand Service, these platforms employ a full cycle approach to provide end to end convenience to the customer.