Advertising and Its Woes, Ubex and Its Solutions
Advertising has always been an evolving industry. The last fifteen years have seen advertising marshal its way from television to non-interactive banners, and finally to widgets and programmatic. Publishers and advertisers form the circle of advertising and both have been losing over the last years as a result of the many issues plaguing the market.
Ubex is the solution — a global, decentralized advertising exchange based on the fusion of Neural Networks, AI and blockchain operated by smart contracts. The mission of Ubex is to create a global advertising ecosystem with a high level of trust and maximum efficiency. With Ubex, the process of acquiring advertising slots and selecting the most effective websites for placement is simplified and transaction risks are minimized. After payment, the advertiser automatically purchases advertising based on specified requirements set for the target audience. Thus, with the help of Ubex and its decentralized blockchain solution, it is possible to purchase advertising without brokers.
Magna Global states that in 2017, the volume of the internet advertising market exceeded the volume of traditional television advertising and reached 192 billion dollars. According to Dentsu Aegis, in 2018, the share of internet advertising can exceed 50% of the advertising market in many countries.
However, the process of placing digital advertising is not straightforward as advertisers work through digital agencies, do not receive reliable information about advertising budget spending or results and carry the risk of fraud. AppLift and Forensiq both revealed that about 34% of all mobile ad displays are suspicious and 22% are blatant fraud. Videology estimates losses from fraud in 2015 at $6.3 billion USD and $7.3 billion in 2016. Juniper Research forecasts that losses from fraud by 2022 will reach $44 billion.
There was no solution to inefficiency, mistrust and fraud, until the advent of programmatic algorithms, a set of methods for purchasing internet advertising using automated systems that make decisions about transactions and allow directly buying target audiences, based on blockchain and smart contracts, all implemented in Ubex.
The programmatic concept that Ubex is based on is popular due to its automation, simplification of obtaining leads, precise targeting, and optimization of advertising budgets and strategies. An advanced Artificial Intelligence construct, or AI, is a key element of the Ubex platform that allows the entire system to coordinate in searching for the best solutions of placement, taking into account the requirements of both publishers and advertisers. The implementation of AI along with Neural Networks that analyze the entire market database on the basis of blockchain technologies The potential of programmatic algorithms is immense, but it cannot be realized without blockchain technologies and neural networks.
Ubex is entering the market of programmatic advertising, which will reach $42 billion by 2020. Due to the transition to the pay per action model, blockchain and neural network technologies, Ubex will inflate the volume of the programmatic advertising market.