The Ubex project development team is currently engaged in launching a proprietary Data Management Platform (DMP) on the ecosystem to facilitate operations with large amounts of data.
A data management platform (DMP) is a software platform used for collecting and managing data, mainly for digital marketing purposes. DMPs allow businesses to identify audience segments, which can be used to target specific users and contexts in online advertising campaigns. DMPs also use big data and artificial intelligence algorithms to process and analyze large data sets about users from various sources. Some advantages of using DMPs include data organization, increased insight on audiences and markets, and effective advertisement budgeting.
The creation of a proprietary DMP is necessary for the Ubex project to ensure that the platform’s AI and neural network have sufficient database processing power to manage large amounts of user data. The launch of the DMP will allow the Ubex AI to effectively identify target audiences without any lags or interruptions in platform operation. The development of the DMP is necessary to allow the Ubex project to make the successful transition to the CPA model.
The Ubex project is developing according to its established roadmap as new modules of the platform are being launched into service. Stay tuned for more news and updates from Ubex.
