Ubex project Advisor Andrew Rippon has been involved in some of the most instrumental negotiations and presentations of the project throughout its Token Sale, and continues to represent its interests at various conferences and events. In this interview, Andrew gave several invaluable insights into the inner workings of the project and its immense potential The Ubex Token Sale has been successfully completed. What have been the great achievements of the Ubex Token Sale?
Andrew: Well the first and most obvious achievement is that we raised over 28 thousand ETH in the current, uncertain market conditions. This is no small thing to do. Not only that, but we built a huge community of passionate followers as we went around the world explaining the project aims. In fact, the community is one big part of our success and we thank each of our community members for their contribution.
What are the project’s next steps?
Andrew: So now the challenge is to turn all our good will into action and we are doing that by putting our efforts into optimizing our team for delivery. The many tasks that now need to be undertaken need organization and carefully follow-through. Likewise, we have to continue the innovation and increase the focus on partnerships, which you will already start to see with our upcoming announcements. The best is all yet to come.
What is Ubex doing in the MENA region?
Andrew: Our big focus in MENA is on publisher and advertiser partnerships. The relationships being discussed are wide ranging and include multiple levels of benefits from the Ubex platform and radical new business model. There are hundreds of businesses here that have expressed their interest in using our platform, and that will translate into success over the coming two years for certain.
What partnerships are being discussed?
Andrew: We are discussing both advertiser and publisher relationships. By mixing direct relationships with agency partnerships, we are covering the market ecosystem. As to naming partners, we will do soon as contractual negotiations are ongoing so watch this space.
What are the prospects of the project in the MENA region?
Andrew: The region has been a very digital media focused market for many years. For example, Saudi Arabia was the leading consumer on YouTube mobile globally. Likewise, the UAE has announced that it will move to using blockchain technology, so Ubex fits right in with that.
What are the main competitive advantages and tactics that you are using in attracting partners?
Andrew: This new model that Ubex introduces will benefit both advertisers, who get considerably higher returns on their ad spend, as well as publishers, who will make more revenue. These benefits arise from the Ubex AI engine and tokenized economy the platform creates. The benefits can even reach 40% of digital advertising spend and increase revenues for publishers. Therefore, there are some concrete reasons to try Ubex and we are working on projecting the innovation factor for partners also.
More interviews with key members of the Ubex team will be published regularly with invaluable insights into the project’s prospects and plans. Stay tuned for more news and updates from Ubex.
