The Ubex project is developing as per the plan that had been set out previously. The development team is hard at work remotely, given the specifics of isolation and the restrictions that have been placed by the global coronavirus pandemic. Nonetheless, the restrictions have not had a significant impact on the abilities of the team to conduct some important updates and introduce changes for the improvement of the Ubex system for the convenience of its users.
The month of May has seen the introduction of a number of important updates that have enhanced the functionality of the platform in general.
1. The first and most important improvement that has been added is the release of the UBEX DSP 2.0. The new system allows users to receive 80% more requests per second on the same equipment. In addition, the new DSP has improved the overall functioning of the system and allowed the processes to take place more smoothly and in a more stable fashion.
2. The second improvement is the inclusion of additional WEB / APP traffic filters. The new function allows clients to turn off any of the sources they do not require within the framework of their campaigns.
3. The development team has also added the ability to run ads on small cities in various regions. Such an improvement is vital for expanding the reach of ad campaigns and accessing potential audiences.
4. The support for .РФ domains for the Russian Federation has also been added, thus making the Russian market’s native domain accessible to users of the Ubex platform.
5. The Ubex team is also continuing to develop the DMP, which is necessary for ensuring the full functioning of the CPA model. The launch of the DMP will allow users to take advantage of the entire potential of the Ubex platform.
5. The development team has also launched a test campaign on the CPA model with the largest operator of online games in the CIS. More details will be revealed after the test has been completed.
6. In addition, the development team has also identified and eliminated a number of different bugs in the backend of the system, thus smoothening the operation process and ensuring higher fault tolerance.
The Ubex project development team is continuing to work on the platform as more updates and improvements are planned for the near future and will be released as per the project roadmap. Stay tuned for more news and updates from Ubex.
